Movember UK 2011

Movember is an annual month of moustache-cultivating, to help promote men's health issues and raise money for research, prevention and treatment of prostate cancer. Coaxing that mo out of their upper lip, mo bros encourage friends, colleagues and family to sponsor their new furry friend.

Thanks to some attractive and smart marketing, the event has been growing each year, with 447, 000 moustaches helping to raise £48.6 million in 2010. £108.5 million has been raised in total.

1. Once registered, each participant must adopt a clean-shaven face on the 1st of November.

2. For the whole month, their moustache must be grown and groomed.

3. Moustaches must not meet sideburns, as this is considered a beard.

4. A handle bar moustache should not join the chin, as this is a goatee.

5. Mo bros must behave like gentlemen.

http://uk.mediaroom.movember.com/uploads/files/UKMovember%20Rules(2).pdf

1. 1 in 9 men will be diagnosed with prostate cancer in the UK – one man is diagnosed every 15 minutes

2. A man will die from prostate cancer every hour - more than 10,000 men will die of the disease this year in the UK

3. African Caribbean men are three times more likely to develop prostate cancer.

4. You are 2.5 times more likely to develop prostate cancer if your father or brother has had it

5. Occurrences of prostate cancer in men are comparable to the rates of breast cancer in women

6. Testicular cancer in the UK affects younger men between the ages of 20 and 50. There were 1,990 men diagnosed with the disease in 2007

7. Men are 80% less likely to visit their GP and stay in touch with their doctors than women in the UK, thereby denying themselves the chance of early detection and effective treatment

Penhaligon's Perfurmery, named by the Telegraph newspaper as one of London's top shops, is also getting involved in Movember for the second year running, by opening a pop-up moustache-trimming barbershop. They also generously agreed to donate 20% of sales of all male shaving products for Movember, from shops and online.

It was over one hundred and forty years ago since Penhaligon's opened their last barbershop on Jermyn Street in London, but act fast, because their pop-up barbershop will only be open for a month. Mo Bros can expect to receive a free trim from the flagship boutique store in London's Covent Garden.